Friend in the Air!

I can literally count on my fingers the number of times I have been on a plane. I would not say that i am particularly picky when it comes to who I'm sitting by. Now the only reason I confidently say this is that I've been lucky enough to not get the much talked about individual who never shuts up during the flight. But for anyone who has been unfortunate enough to have been in that situation, then you might like the fact that KLM is testing out a new program called Meet and Seat which basically allows ticket-holders to upload details from their Facebook and LinkedIn profiles and use that data to choose who they would like to sit by.
So here's the rundown on how it works if you would prefer not to read the whole article. If you have a confirmed reservation and are willing have your booking connected to your social profile, you choose which part of your information you would share. You would then be presented with seat maps that you where others who have shared their profiles are seated. Finally you can then reserve the neat next to anyone who seems interesting to you. That person would then receive a message with your profile details.
As companies seek new ways to utilize social media, it's fair to say that even more interesting ways would be thought of to integrate social media to engage customers as well as improve brand image. I dont know how sucessful this program might be, but I'm sure there would be people willing to try it out!